What Is an SEO Audit? Why Do an SEO Audit? And How?
SEO audit tools like Moz, Ahrefs, or Semrush can audit your backlink profile. The results show a list of spammy SEO Anomaly backlinks and links from irrelevant websites with low authority. If spammy websites link to you, there’s an option in Google Search Console to disavow these links. You should only use the disavow tool if you have received a manual penalty from Google for unnatural links. Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content. This is particularly important for websites like online stores that often generate multiple URLs for the same product due to filters or session variables.
It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility. It examines the speed of your website, as well as identifies ways to improve your site’s speed. A faster website can have a tremendous impact on your company, as a one-second speed boost can increase conversions by seven percent. SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics.
Step #6: Optimize for Featured Snippets
Your ideal keyword should be somewhere in the middle, with medium difficulty and medium volume. Your competitor has X products (keywords) each one giving different results. By analyzing them, you are able to make your own strategy deciding where you can compete and determining which products (keywords) are untouchable.
Use this SEO audit checklist to get more traffic and rank higher
We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead. Semrush offers a suite of SEO tools that help you both identify opportunities and execute effectively. Then include these questions in your content as subheadings and provide direct, concise answers right below them.
- This article is very useful and amazing for me and those who do marketing through SEO.
- PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website.
- Still—whenever possible, you should make sure all your pages are as optimized as possible for keywords that will help them show up in organic search.
- It’s easy to run a test, and you’ll get quality feedback about your site.
- This is where a human reviewer at Google decides your site doesn’t comply with the Google search essentials.
SEO audit tools reveal hidden issues and opportunities on your site. Keyword stuffing is an important item to check during an SEO audit. You’d be surprised how easy it is to get carried away when crafting content and inadvertently overdo your keyword usage if you’re not paying attention to this SEO factor. H1 tags are the main headers on your pages, providing valuable information to search crawlers and helping users determine if your content is relevant and valuable.
